Pictometry CEO Explains Vision for Insurance Play

Pictometry CEO Richard M. Hurwitz. who took the reigns a little less than a year ago, addresses the company plans in an interview with the local paper including discussion of last month's acquisition of Indiana-based GeoEstimater (press release).

Pictometry is spending a lot of time moving from a visualization tool where we can look at that unique data to a company providing solutions. (With the GeoEstimator acquisition), Pictometry is now delivering answers to a targeted customer base. The insurance industry is prepared to go 100 percent toward remote measurement of roofs. We're in all the Lowe's stores around the country. If you want to repair your roof, you can walk into Lowe's, order a report and there are all the metrics for you to buy all the right materials at the right price.

- (Rochester NY) Democrat and Chronicle