Philly GIS Company Does the Classy Thing: Changes Name in Trademark Suit
Avencia, Inc. a GIS consulting shop has a new name: Azavea (said like azalea, the flower, but with a “v” in place of the “l”).
The reason: After becoming the target of a trademark dispute that sought to have Avencia’s registered trademark canceled 3 years ago, Robert Cheetham, Avencia’s President and CEO, has decided to end the dispute in order to preserve the financial health of the firm and to focus on the company’s mission and commitment to impeccable service for its clients.
Why is this classy? It means the company can worry about important things: serving clients and keeping folks employed. I promise to learn to say Azavea instead of Avencia very quickly!
Disclosure: Rob Cheetham is a personal friend and a friend of Directions Magazine. I have no hesitation in referring to him and his company as “classy.”
