Personal Navigation Device (PND) Market Size

The personal navigation device (PND: e.g. TomTom Go; Garmin i5 & nuvi; Magellan RoadMate) market is only 10% penetrated so says Peter Friedland, Managing Director of Soleil Group, a research division of Bain Capital. Friedland noted that 12 million PNDs will be sold in 2006: 2 million in the US; 10 million in Europe. Only 5 million were sold in 2005. By comparison with other hot sellers in the consumer electronics market, Apple sold 14 million iPods in 2005.

By 2010, Gartner’s Thilo Koslowski, VP and Lead Automotive Practice Leader, expects the PND market to grow to 30 million units with Asia/Pacific having the highest growth rate. By contrast, also by 2010, 497 million cellular phones will be GPS or A-GPS enabled compared with only 110 million today.