Oracle Announces Purchase of Logistics Company

Following with yet another acquisition, but this time with a more direct impact on the location technology business, Oracle announced that they were buying G-Log, a company that develops logistics and transportation software. While the majority of G-Log’s software solutions focus on billing, rate management, inventory control, and auditing, the company offers a scheduling and routing component whereby its software will help determine the "optimal number, location, mix, and route assignment of assets." This, of course, is a no-brainer to be integrated with Oracle Spatial, as logistics and supply chain managment (SCM) solutions that can optimize routing provides for some of the most compelling return on investment stories for the location technology sector. Fred Studer, VP of applications marketing at Oracle was quoted in an article in InformationWeek as saying that, "Fulfillment and supply-chain execution are the fastest-growing markets in the industry and areas where companies are trying gain efficiencies." The InformationWeek article also said that G-Log will be integrated with the Oracle Fulfillment, plus I can’t help thinking that it will see action in other Oracle applications where RFID, and other SCM applications round out an already bulging suite of tools from other acquisitions. Oracle’s Project Fusion is focused on bringing all of the applications together from the recent buying spree.