Off Topic: for the PR folks among you
(1) You really want your client/its customers out in front of the press, right? So, are you signed up for HARO? The free Help a Reporter Out e-mail service links up reporters and sources. I’ve not used it to find sources, but I’m on the 3x daily e-mail list of reporters looking to speak to people about various topics. Sometimes they want experts, sometimes they want regular people. I’m told many PR folks use it to help get visibility for their clients, but the man behind the service makes it clear that he really wants respondents to be on the up and up and not pushing a products/service/company.
BTW, there’s currently a bit of a kruffufle going on between the free HARO service and the pay ProfNet service (owned by PR newswire). Interesting from a Craigslist vs. newspaper classified kind of way.
(2) Did you read about the great press Comcast got from its use of Twitter via ComcastCares? If not, read about not only what they did, but the great press they received from it! For example here in the NY Times!
- For Immediate Release (Don’t listen to this podcast? You should!)
