New GPS Owners Confuse Tele Atlas

Many in the press saw and heard a presentation from Tele Atlas this week about how the company updates its data - now including TomTom satnav users’ input via MapShare. Those updates now enters Tele Atlas Map Insight program and eventually can end up in the latest datasets. I only saw the slides as there were technical difficulties. But I don’t think we were privy to this story Brady Forest tells at O’Reilly Radar that was shared by Patrick McDevitt’s talk at the Web 2.0 Expo Europe.

Map Insight is a work in progress and hasn’t always anticipated customer behavior. People like to play with their GPSs update features. Last December, right after Christmas, the Map Insight servers started receiving a large amount of block/unblock updates. It turns out people were blocking their street to confirm the feature worked and then correcting the data afterwards—not realizing the confusion it was causing at the Tele Atlas headquarters.

Clearly, there’s still lots to learn about crowdsourcing and human behavior. I suspect this holiday season the folks at Tele Atlas will be prepared for such antics. Alternatively, they might try to dissuade users from these activities, though I can’t think of a simple way to do that.