All Points Blog
Our Opinion, Your Views of All Things Location

  • HOME

    About Us

    Advertising

    Contact Us

    Follow Us



    Feed  Twitter 

  • RECENT COMMENTS
  • NEWSLETTER

    All Points Blog

    Catching geospatial news that others miss. Delivered daily.

    Preview Newsletter | Archive

  • ARCHIVE
    << December 2009 >>
    S M T W T F S
       1 2 3 4 5
    6 7 8 9 10 11 12
    13 14 15 16 17 18 19
    20 21 22 23 24 25 26
    27 28 29 30 31    
  • PUBLICATIONS

Friday, December 18, 2009

NAVTEQ Spoofs Self in Santa’s Navigational Needs Press Release

For many of you not in the geospatial publishing business, be aware that the increase in press announcements about location, GIS, geospatial, geo this, geo that, has increased substantially over the past few years. One perpetrator of this tsunami of news is NAVTEQ. Almost daily we hear from NAVTEQ about new data features or a new country added to their database of streetcenterline files. All good, really. But they are a loquacious group to be sure.

Well, they must understand how they have come to offer up corporate news because they’ve done a great job of spoofing themselves in this latest press release about how "Santa Claus Partners with NAVTEQ to Ensure A Smooth Christmas Eve."

Kudos to the folks at NAVTEQ for making this PR a "must read" for the press. Can’t wait to see Santa’s "in-sleigh" navigation system.

by Joe Francica on 12/18 at 08:35 AM | Comments | Bookmark and Share

All Points Blog Newsletter

Catching geospatial news that others miss. Delivered daily.

Preview Newsletter | Archive

Follow

Feed  Twitter 

Recent Comments

Publications: Directions Magazine | Directions Magazine India
Conferences: Location Intelligence Conference | .Map Conference | GEO Huntsville
© 2014 Directions Media. All Rights Reserved