NAVTEQ LBS Challenge Notes

George Filley of NAVTEQ notes the following facts in his opening statements at the LBS Challenge in Las Vegas at CTIA to provide a view of the current LBS marketplace:

• Surpassed 10 million milestone in downloads of LBS services
• Carriers are getting into the game
• CDMA devices are 94% GPS-enabled; GSM devices are getting there
• Applications for mobile navigation is going below $9/month.
• Critical mass momentum around open access and potential it holds for developers
• Applications are reflecting the livestyles of consumers
• Only 3% of LBS subscribers only using LBS applications but growth will be driven by carriers that must increase the marketing they are doing and including LBS as a portfolio of serivces that they offer.
• LBS must see continued innovation