NAVTEQ Going Forward
From the NAVTEQ Connections conference in San Francisco…
I heard Jeff Mize, a NAVTEQ executive VP comment on a vision I hadn’t heard articulated before…that is that NAVTEQ is viewing themselves as much more than just a provider of navigable (read: highest quality) street centerline data and a few dynamic data sets like traffic or fuel prices. Mize indicated that much more in the way of POIs are coming such as bus schedules, flight status, and pedestrian pathways. NAVTEQ wants to provide as much information for "off-board" navigation as possible and do it on any the map base. Their new location content managment system is intended to provide POI data regardless of the underlying navigation database.
