Nature Valley and “Google Map-like Interface”
Clickz notes another map-based marketing effort, this time from General Mills Nature Valley (think granola) brand. Visitors are encouraged to locate their favorite places in nature and describe them on the “Where’s Yours?” website. Clickz describes users tagging “their favorite outdoor spots and submit reviews on a Google Map-like interface.”
Yes, it’s Google Maps-like. What is it? ESRI ArcWeb Explorer, so far as I can tell. It’s got Flash and an ESRI copyright on the data, which to me says ArcWeb services. If I’m right, ESRI needs to think about better branding so it’s not just lumped in as “Google Maps-like.”
by Adena Schutzberg on 03/08 at 08:45 AM |
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