Napster Considers Location-based Music (aka LBS ads for music…)
Podcast listener Eric shared the news that BestBuy owned Napster is looking at location-based music services. But it’s not what I expected…
Specifically, Napster is exploring ideas such as identifying when customers come in to the store and then electronically sending them discount coupons and alerts about music for sale in the store and concerts in the local area, based on user preferences.
“‘The Killers’ are going to be playing locally. Do you want to buy tickets now, right over there?” he illustrated.
Another possibility is to distribute electronic maps of the store showing where music is located. Alerts might also include notifications that the Geek Squad has just finished repairing the customer’s PC, for example, [CEO] Duea told the CES audience.
The logic (which is not logical to me, I confess!) comes from this statistic from a Jupiter Media poll:“of all location-based services they’d most like to use, music—at 11 percent—is topped only by weather, at 14 percent.” Did the people responding have any idea what “location-based music” might mean?
- BetaNews
