Misreading the PR Company’s PR!
What do you think of when you see this headline for press release?
“Prompt appointed to launch Skyhook Wireless in Europe”
I understood it to mean that a company called Prompt would launch Skyhook’s technology in Europe, not as the release intended perform the marketing launch in the new geography. Oops!
by Adena Schutzberg on 06/25 at 06:00 AM |
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