Mio Follows Garmin in Mainstream Marketing
Geogeeks were excited to see a Garmin ad during the superbowl, but it’s Mio, based in Europe, that’s taking the next big step in bringing GPS to the masses. The company is sponsoring Discovery’s Tour de France team. (Recall that after he rode for the US Postal Service, Mr. Armstrong rode for Discovery.)
by Adena Schutzberg on 04/13 at 07:36 AM |
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