MapQuest Goes Local; Wants Your Content

That’s the gist of two posts, 1 2 at the MapQuest blog today.

Here’s your local page (the city is based on past visits or recent searches or you can change it…) - note, as Wired points out, the content is not well integrated with the map. Also, the homepage sure has a feel of “kitchen sink” - so it’s nice it’s editable.

As for “bring us your content” - my first questions - what and how are you going to use it? How will it be geocoded? are not answered. This form suggests its early going. Instead the post focusses on putting your content on the site with the 12th largest audience in the US and driving traffic to your site.

I guess this is another “user generated content” play. The difference? Tap into existing content players (small to large) rather than tapping well-known social networks. Let’s see how it works!