Luxor and LBS

USA Today’s coverage of CTIA includes this tidbit about how the Luxor (that’s the pyramid one, right?) will use cell phones:

Under a deal Sprint announced with the Luxor Las Vegas Hotel, when you land in the city and turn on your cell phone, the Luxor can check you in before you exit the plane.

During your stay, you might get mobile coupons for discounted meals, show tickets and other offers. Using the phone’s GPS capabilities, the Luxor can see if you are off the hotel premises and tailor mobile promotions to lure you back.

I think this is wise all around. Sprint will be able to gently introduce those afraid of LBS or hesitant in a single location. When they go home, hopefully, the Luxor will leave them alone. “What happens in Vegas…”

The Luxor will, at least for now, have a unique offering and perhaps lure its guests to stay at the casino. On the other hand, another deal in Vegas, to allow phone purchases of Monorail tickets, may lure them away.