Loopt Launches Web, taxi-based videos to build the brand
The campaign launches today and is aimed at tech-savvy young consumers. The webisodes feature David Price, host of the Internet’s “Middle Show,” (never heard of it but apparently it’s in the late night vein). He uses Loopt’s mobile friend-finding technology as he travels around New York City. There’s a Loopt ad and a plug from the host for Loopt around the episode.
New weekly episodes will appear for two month on social networks like YouTube, Facebook and MySpace and on TaxiTV in 6,000 New York taxi cabs. I’ll be curious to see what the advertising mavens think of this.
by Adena Schutzberg on 07/07 at 07:09 AM |
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