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Tuesday, December 22, 2009

Location-based Ads Come to Augmented Reality

That’s one geogeeky headline! Thankfully its ReadWriteWeb’s writing, not mine. It refers specifically to Britekite’s implementation of ads in its layer for the LAYAR augmented reality app, currently only available for Android (the iPhone version was pulled after too many reports of crashes). Britekite has one advertiser: BestBuy and it appears the ads pop-up no matter what search the user executes.

- ReadWriteWeb

by Adena Schutzberg on 12/22 at 06:15 AM | Comments | Bookmark and Share

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