Live Local Marketing
Ok, I admit it, I ignored all those stories in the past few weeks about finding Anna Kournikova’s favorite places. I had mashup overload and didn’t care to read about another. And, most of the press involved a headline with the term “stalker” in it, so it sounded, well, illicit.
But, I missed a key point about this mashup: Microsoft is behind it. Yep, it’s advertising to draw in users. (See stats here to see why this is somewhat humorous!)
It’s clearly not aimed at me as I’ve only heard of two of the celebs.
Update 5/23: Zillow is getting in on the celebrity/famous TV places act, too!
by Adena Schutzberg on 05/22 at 08:09 AM |
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