LBS Tidbits
Research firm eMarketer reports that while Foursquare, Google Latitude and Gowalla have a relatively small market share in the social networking world 19.2% of mobile users are taking advantage of their device’s geolocation features.
“Worries about privacy and safety abound, but the cool-and usefulness-factor [of geolocation services] seems to win out,” said eMarketer.
- eMarketer via The Independent
GeoToko is a new tool that consolidates LBS campaigns across all the usual suspects: Foursquare, Brightkite, Loopt, Gowalla, Twitter, Yelp. It’s aimed at agencies. Mashable has invites to the beta.
- Mashable
So which brand badge on Foursquare is most popular? Zagat is on top says custom badge site Osnapz. The leaderboard puts Zagat at 48,136 recipients. Funny: TechCrunch “competitor” Mashable is #15 and TechCrunch, which is regularly accused of loving Foursquare to death, is not on the list! I guess they have no badge?
Tripline allows users to create an animated slideshow of trips including an interactive map with photos, videos, Tweets, and Foursquare check-ins. TechCrunch describes it as easy to use.
Booyah’s location-based check-in game, MyTown, is now available in Australian, UK, and Canadian iTunes stores. The game uses store checkins to gain points. A new U.S.-based scavenger hunt game earns players deals in the iTunes store.
