LBS RoundUp: Loopt Adds LBS Ads, Foursquare Teams with Zagat, GyPSii and Telmap
Even as Apple tries to “manage” apps that offer location-based ads (listen to today’s podcast), Loopt has signed a deal with coupon start-up Mobile Spinach to offer just that sort of ads. Loopt, best known as a “friend finder” app made the statement Monday, but the ads began appearing the Bay Area earlier this month. As the Wall Street Journal put it:
When Loopt users log on, they’ll now see messages for nearby offers in addition to a map of their friends.
Loopt had been generating revenue from a cut of carriers fees to use the app, but figures it can make more this way.
- WSJ Digits Blog
Foursquare today announced a deal with Zagat. A new “foodie” badge can be earned by visiting Zagat rated restaurants in selected cities.
GyPSii, the mobile digital lifestyle application and geo-mobility social media platform, and Telmap, the mobile search, mapping and navigation pioneers, are teaming to develop and introduce advanced location-based social networking as part of Telmap’s Mobile Location Companion.
