LBS Report Card

Kanwar Chadha, chief marketing officer and founder of SiRF Technologies, opened his Location 2.0 Summit by giving a report card of LBS since last year’s event. What’s changed?

1. Nokia has adopted location as a major driver; they’ve taken a leadership position in the cellular and location. the company received the "Leadership" Award from Chadha at the close of the conference.
2. In the cellular space, all major carriers are taking a look into location as core element of their service. It’s no longer just an afterthought.
3. Consumers or developers no longer have to "kluge" together many different devices to get location-based information. Many devices already or will soon have location-aware components embedded in them.
4. Education of the marketplace. We don’t have to explain to people anymore about what GPS does.