LBS in Grocery Store Aisles
Microsoft and MediaCart will test out technology that knows where your cart is in the store. A nine month pilot in several mid-atlantic states will offer point of purchase ads via on-cart monitors based on location and past purchase behavior (via loyalty card info).
The system uses location technology to identify where the cart is in the store. It then directs 7- to 15-second ads and product offers to consumers based on items nearby. Nabisco, for instance, could target shoppers in the bakery aisle with an ad and coupon for Oreo cookies.
- AdWeek
by Adena Schutzberg on 01/15 at 07:46 AM |
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