LBS Advertising News
Point Inside, which makes mall map apps for the iPhone and Android, now offers an LBS platform for events and promotions. The release says the locating occurs indoors - without the need for GPS, Wi-fi or other signals. It doesn’t explain how that’s done. Further, the free app does not bombard users, but rather relates information only based on user queries.
Cloudmade now offers a platform for mobile advertising, using, I suppose, the OpenStreetMap database. The company will offer different “layers” of ads from which developers can select.
by Adena Schutzberg on 02/22 at 06:00 AM |
Comments |
