“Is the Geo-web Right for You?”

Writing at CMSWatch (that’s content management system watch), analyst Theresa Regli asks that question. She notes the flurry of geo-mashups and explains what MetaCarta offers. Her conclusion:

While this is surely a growing piece of the 1000-piece jigsaw puzzle that is Enterprise Content Management, there’s not necessarily a practical business application for the geo-web in your enterprise. Don’t be too quick to be dazzled by the demo; after all, do you really need your CMS to tell you where the local pizza joints are? MetaCarta claims that 74% of documents on the Internet are “geo-relevant,” or plottable on a map. Is the same true of the content in your enterprise? Will plotting your documents geographically add value to the experience, or enable you to manage or find content more effectively? Perhaps, but as with any software that may look cool on the surface, be sure to assess your real business needs before you invest.