iPhone Users More Likely to Use Nav, but few Use Anything Other than GMaps
Recent research from Compete found that 55% of iPhone owners use navigation and/or GPS at least a few times a week, compared with just 31% of the total smartphone population. But while people are using navigation on their phones, they’re not downloading many apps (only 22% use something other than the preloaded Google Maps) and they’re not willing to pay much more than $5 for them, said Danielle Nohe, director-consumer technologies at Compete.
by Adena Schutzberg on 10/12 at 06:00 AM |
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