iPhone May Support LBS But Apple Needs Some Geography Marketing Insight

I love my Mac and my two iPods. I’m even ok with the e-mails about new products - like the new OS coming out on Friday.

Today I also got an e-mail about a new Apple Store opening at Liberty Place. I figured it must be around Boston because Apple knows I live around Boston. But I’d not heard of Liberty Place. It sounds fancy - like Copley Place in Boston. Maybe there’s a new “Place” in Boston and I’m just not paying attention? Or, maybe there’s an error and it’s not in Boston? The announcement includes no address (street, city, state) so I had to click through on either the “Apple Story, Liberty Place” link or the “Get Directions” link. I learned the store is in Dedham, MA about 20 miles south of Boston. Oh, ok.

It gets funnier. The “Get Directions” link uses Google Maps, but not so well!