How to use storefronts of closed stores? Advertising.
The New York Times reports on the clever use of well-placed empty storefronts. It’s not expensive, looks good and some owners are donating space to good causes (like Conservation International).
“Mr. Sherman [the managing director of BBDO West, San Francisco, part of the Omnicom Group] is paying an average of $500 for three-month stints in prime locations. (An outdoor billboard in comparable spots would cost $50,000, he said.)”
by Adena Schutzberg on 05/13 at 06:00 AM |
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