How Green is Pitney Bowes?

Industry Week asks all sorts of green questions of Paul Robbertz, Vice President, Environment Health & Safety. Most of the interview is about how the company behaves (measures carbon footprint, offsets it, etc.) but there is a tidbit about its products being green:

Q. Have you changed/modified your products/developed new products as a result of your initiatives?

A. We have practiced environmental responsibility since the company’s founding in 1920. The company’s business model is to optimize the transfer of information through the mailstream, minimizing extraneous waste and thus reducing environmental impact. In today’s marketplace, it is necessary to reposition products and services to highlight environmental attributes, but not necessary to re-invent core businesses. For example, our location intelligence and geospatial technologies help customers pinpoint the most appropriate population to receive a particular mailpiece, reducing the amount of unwanted mail.