HBO Using Google Maps to Promote “The Sopranos”
Search Engine Watch let me know about an Adveritising Age (free sub required) report on the cable channel’s paid use of Google Maps to promote and support the show.
Ad Age notes:
[HBO] is likely to be the first advertiser to have paid the search giant to use its map technology for promotional purposes.
Further:
“The Google thing, we are really excited about,” said Courtney Monroe, senior VP-advertising, HBO. “It is a geo-visual tour of the TV series, a very interactive way to get people caught up.
The maps will be supported by AdWords ads and go live February 27. The company behind the work is not a GIS company, but a promotions company, Deep Focus.
by Adena Schutzberg on 02/17 at 06:00 AM |
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