GPS/NAV Tidbits
MacWorld compares nine navigation apps for the iPhone. Bottom line (Google Maps Navigation is dealt with separately):
Overall, AT&T Navigator was the best app among those with low prices, recurring monthly fees, and small app sizes; among the large apps with pre-loaded maps, Navigon MobileNavigator scored the highest. Combining decent quality with a low price, MotionX was the best bargain among all the apps I reviewed.
- MacWorld
The WSJ blog winds up a marketing experiment by Blu Dot, a furniture maker based in Minneapolis. It placed its fancy chairs, some with GPS devices and all with notes asked takers to “call in for an interview” on street corners. Strangely, the blog post refers to “thieves” although this was purely a marketing play.
- WSJ blog
In other GPS marketing news, BrickHouse Security is again offering free GPS tracking and video cameras to help keep parts of outdoor holiday displays from disappearing.
And, one more GPS marketing story: Ohio-based Dillie the deer, ok her family, won the Zoombak contest for creative uses of the tracking device. Dillie is a family pet (I saw the deer on the news recently, with no mention of the contest) and the device allows the owners to keep track of her should she get out. They bought the device after that occurred the first time.
