GPS for Dummies

The ad for my local drugstore (CVS) includes a $119 GPS system called GPS Navigation for Dummies. It has, per the ad:

3.5” touch screen
Familiar, easy-to-use For Dummies style
Visual and voice turn-by-turn navigation
Pre loaded U.S. maps

It includes a suction cup mounting kit, car charger, SD memory card and “For Dummies” user’s manual. The ad doesn’t say it, but the box in the picture says “powered by MAYLONG.” That company, based in Rochester, Michigan, proudly states it’s behind the offering on its website. The product website notes it’s “The easiest and most intuitive PND on the market!” and is appropriate for car, purse or bicycle.

There are actually a few different models; CVS sells the lowest priced ones; the more expensive ones are sold by Dell, Amazon, HSN and others. The product was announced at CES last year.

So, we have GIS for Dummies, GPS for Dummies, what’s next?