GPS Companies Fighting for Sales
BusinessWeek reports on tactics from Garmin, TomTom and Magellan to sell more navigation devices this holiday season. They are offering discounts and rebates adding up to $100 or more per unit. And, in the mean time upstarts are challenging them like Tiwan-based Mitac and its Mio DigiWalker was priced as low as $150 on black Friday.
Another tidbit: Royal Philips Electronics bailed on its plans to enter the nav market citing it didn’t see much space for profit.
by Adena Schutzberg on 12/12 at 08:07 AM |
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