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Wednesday, November 30, 2011

Gowalla Seeks Buyer and other LBS News

The Austin Biz Journal reports Gowalla is looking for a buyer. CNN broke the story which points to Groupon and Google as potential buyers.

- Austin Biz Journal Blog

HipCricket reports that marketers are no longer interested in LBS "games" but in closing sales.

Although marketers and consumers still find value in services that use location parameters for their own sake, they are now more interested in harnessing geographic data to close a sale. 
Nokia Research is courting partners and expanding Bluetooth as part of an initiative on indoor location-based services. The company aims to leverage its handset and mapping products to enable a wide range of services including indoor navigation and retail analytics.
by Adena Schutzberg on 11/30 at 06:56 AM | Comments | Bookmark and Share

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