Google announced mobile expandable map ads at Google I/O this week. “The unit will show the consumer a nearby location for the advertiser’s business. It will also allow users to get directions and call the advertiser — all initiated from within the ad.”
Google Place will be a focus for developer built check in apps, per Maps API Product Manager Thor Mitchell.
We are going to focus initially on check-in applications. These are the applications that we feel the API currently caters to well, and we are excited to work with developers building these applications to understand their requirements, and ensure that we are offering them the best possible experience… We have now begun reaching out to developers who have expressed an interest in building checkin applications using the API, including those working on client applications for the Buzz API.
The UK Information Commissioner’s Office (ICO) has cleared Google of stealing data after reviewing the data Google collected from unprotected wireless networks.