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Friday, March 24, 2006

Google Seeks Patent on Ad Delivery Based on Wi-Fi Locating

ClickZ reports that the application, submitted in September 2004, was recently made public. The patent describes a method that uses hotspot location and other factors (nature of the population of the users of the hotspot, for example) to serve appropriate ads to users of the connection.

by Adena Schutzberg on 03/24 at 06:54 AM | Comments | Bookmark and Share

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