Google Pushes Local with Coupons
To get more action on its Google Maps (once Google Local) site, the company has enterred into an agreement with Valpack, the folks who put coupons for local stores in the mail. (Those work: my mom saves the one’s for haircuts and sporting goods for me.) Google will now provide such coupons in the Internet. The caveat? The coupons are only redeemable at brick and mortar stores.
So, the question is, will this bring more advertisers to Google (there is no charge for businesses or consumers for the coupons, though the advertiser must have a free local business listing on Google Maps)? And, will it bring more eyeballs to Google Maps?