Google Goes Deeper on Real Estate with Place Pages
Now Google offers a page for each real estate offerings. (Generic “Place Pages” were announced in Sept. [LatLong Blog].) Data is drawn from a variety of sources (multiple listings!), perhaps pushing Google more toward aggregator of than organizer of the world’s information. The sample page for property in Seattle noted has three listing for the property (it’s interesting to look at the posting dates) with much the same information. Two state there are 2.5 baths, the third 2.1 baths. (I can’t explain that.) Here’s a house for sale’s page in my city.
Also worthy of note: The National Associations of REALTORS(R) is launching its national database (” the Realtors® Property ResourceTM, a parcel-centric information database covering all of the more than 147 million property parcels in the country as a resource for NAR members”) next spring, based on some tech it acquired (press release).
The new feature was announced in the Google Australia blog where much of the Google real estate innovation seems to appear first.
I’m thinking this new feature may be tied into Google’s parcel layer that appeared earlier this fall.