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Monday, October 01, 2012

Google Field Trip and other LBS News

Google has a new LBS app, Field Trip.

The app, Field Trip, offers historical trivia about a park, an architectural factoid about a building or reviews of a nearby restaurant. Google says it’s like having a local friend with you as you make your way through a city.

The app is another way to leverage both user location and a variety of content form partners including Arcadia Publishing, Atlas Obscura, Curbed, Eater and Cool Hunting.  And, its another way to gather data to send offers and ads to users. Google hosted launch parties this past Saturday to introduce the app in several U.S. cities.

- NY Times

GeoPollster, a new "connected app," links with your Foursquare account then shows the political contributions of every company to which you've ever checked in, when the data's available.

Data is from The reviewer found data sparse: ony two companies of all the ones he'd checked in at had data. The real goal of the app is locatoin-based polling, so, once you register and check one part of the other, the company keeps track of your check-ins and hopes to learn the habits of the red and the blue.

- Mashable

Foursquare announced Friday that the company will partner with popular restaurant booking service Open Table, allowing users to check out menus and book reservations right from the app. GigaOm suggests this is the start of a focus on local.

- GIgaOm

by Adena Schutzberg on 10/01 at 03:35 AM | Comments | Bookmark and Share

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