GeoVantage Sues over Company Name
Massachusetts-based GeoVantage is suing a Florida firm which specializes in search engine optimization for using the same name. You would not think the two companies were in the same business, so this should not be an issue (recall that there’s both Linux, the operating system and Linux soap; there’s also Google toilet paper…I listen to Buzz Out Loud too much). But, the norther GeoVantage says there is potential confusion. From the complaint in federal court:
(Sprague and GeoVantage [Florida]) offer to help businesses promote themselves through the use of social networking websites such as Twitter, LinkedIn, Google, YouTube, and Facebook, the same social networking sites that already utilize GeoVantage’s digital mapping and GPS/GIS-related services provided though Google Maps.
The local article on the suit does not understand what GeoVantage does the way I do (“a Peabody company providing map data to feed social media sites’ fast-growing demand for location-based advertising”). The latest I saw about the northern GeoVantage related to supporting NGOs in Africa with imagery (APB coverage).
