Geolenz: Smarter Reverse Geocoding
I read press releases; it’s part of my job. Often I do not understand them. I didn’t understand the one from Geolenz, but I did understand the demos!
The technology basically lets you “overlay” or return to a query, custom geocoding information. So, when you are the amusement park you don’t get some weird generic street address when you reverse geocode, but info on the nearest ride or perhaps what “land” you are in at Disney. On a college campus you get building information, not again, not so useful addresses.
This sounds very useful as apps (mobile, AR and Web-based) try to be more contextual and less generic. I’ll go one step further, once you build those special contextual layers, others may want to license that data.
Geolenz is a 2009 startup based here in Cambridge.
