Geo-Targeted RSS Ads Surprise Advertisers
Kevin Newcomb at ClickZ writes about how Google has been running “geo-targeted contextual ads in RSS feeds for several months” though many didn’t know about it.
“The targeting came to the attention of a New York City-based ClickZ editor when an ad for a nearby single-location spa showed up on an RSS feed for a blog about Apple Computers. The same ad was targeted to other editors in New York, but not to others outside the city. The ad did not seem to be contextually targeted, but entirely targeted by location.”
by Adena Schutzberg on 10/25 at 07:00 AM |
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