Garmin’s Next Challenge: Europe
While new players like Sony enter the GPS market, the next step for Garmin will be taking on Europe. An AP article lays it out this way:
Looking ahead, Garmin officials see the next big challenge isn’t new competitors but breaking more into the European market, where it has a little more than 10 percent share. Rauckman said the market is different from the U. S. because Europeans have had more experience with GPS technology and need it more because of the sometimes chaotic road systems there. In addition, Europe lacks ubiquitous retailers like Best Buy or Wal-Mart, forcing the company to focus on individual outlets in each country.
In other Garmin news, the company will open a retail store on Chicago’s Michigan Avenue in time for holiday gift buying.
