Future of GIS in Real Estate: Generic to Specific?

A press release from Prudential Real Estate caught my eye. It describes a new app (details, but registration is required to actually use the tool) the company offers tailored to finding housing for military families on Oahu. We in the industry know that any generic real estate search could help any family find suitable housing. It might include proximity to schools, shopping etc., information on pricing, crime, etc. This is no different really, but it is customized for the target population. There’s no need to know the address of the base where Mom or Dad will work; it’s in the app. There’s no need to know the relocation allowance the government pays, that’s there too.

This is a great marketing move for Prudential. I sure hope they developed a template so they can offer other custom sites like this for other specialized market groups.