Forbes Profiles Real-time Weather Technology Pioneer

The March 16 issue of Forbes profiles an entrepreneur whose company I have watched for some time and with whom I’ve become friends. Bob Baron, founder of Baron Services, has developed technology that was once only used by TV stations but is now looking to find its way into the hands of millions of consumers: real-time weather tracking. To me, weather may be the ultimate in dynamic data feeds.

Baron was one of our two guest speakers at the Rocket City Geospatial Conference this past November, and it’s no coincidence that Forbes elected to profile Bob. His success as a businessman and dynamism is only preceded by his booming voice, a gift that led him to a career as a TV weatherman on a local Huntsville, Alabama, NBC affiliate station.

Baron Services develops weather tracking software so that TV stations, particularly in regions of severe weather, can alert residents to impending danger. The company has developed similar solutions for aircraft pilots in conjuction with Sirius XM and Garmin, and is now negotiating with companies like Honda and Toyota to have real-time weather information available in high-end, luxury vehicles.