For the PR Folks and CEOs: Michael Hyatt on Defending Your Brand
Michael Hyatt is the CEO of Thomas Neilson Publishers. Most importantly, though he’s the CEO of a company with a brand. He’s got some great stories to tell about Defending Your Brand Online online. Basically, he’s saying you need to monitor what’s being said and done with your brand and respond accordingly.
Are your marketing/press relations/communications folks keeping an eye out for your company’s brand? If not scary things can happen. ExxonMobile already got brandjacked (story in the Industry Standard).
by Adena Schutzberg on 09/15 at 06:00 AM |
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