FactLook Looks to Out-visualize Esri
FactLook, based in El Paso, Texas, is expected to launch its online geovisualizatoin service at the end of September. It's biggest competitor? Esri.
The company aims to compete on price ($9.99/month) and ease of use (easier, "a single click").
The two founders come from the medical arena; one is an internist and the other headed up a regional rehab hospital. The software is aimed at businesses and education.
Addressing ArcGIS (honestly not sure if the reference is to desktop or ArcGIS Online) the marketing director says:
It’s also tremendously complex to use, and they keep the rights to any image you produce. If you want their office version, it will cost you $3,500 to $7,000.
FactLook offers a variety of base data (state, county, ZIP Code) all in shapefile format (ironic, I know). The company plans to add geocoding (from CSV) soon. Programmers in the U.S. and Pakistan are working on it.