EveryScape Launches: Red Herring Looks at Biz Plan
EveryScape‘s the Real World Online, the new 3D real world visualization tool on the block launches today in beta with outdoor views of Boston and New York City and interior and exterior views of Miami and Aspen. It puts “regular” digital images into its framework, including those of regular people. The business model?
EveryScape’s business model is built around selling the interior views, called MiniScapes, to local businesses. Mr. Schoonmaker said that one node for $250 per year satisfies most business owners.
These listings provide virtual foot traffic and an opportunity to highlight reviews, menus, and sales, according to EveryScape. Although consumers will have to wait a while longer before they go shopping on EveryScape, listed stores can link through to their own e-commerce sites, and EveryScape can add links in its environment that correspond to items on their Web sites for purchase.
When asked about the response from business owners, Mr. Schoonmaker said that they are not disclosing figures at this point but that the reception has been “uniformly positive.”
