earthmine Looks to Grow Through Partners

earthmine’s street-level imagery may look like those captured by Google’s StreetView but the 360 degree by 180 degree (spherical) views with 50 megapixels of data have enough clarity, content, and accuracy for more demanding applications like asset management. Now, the company is looking to expand by attracting partners that can take its APIs and deliver data for specific projects. The company began a program in an effort to respond to the needs of clients putting together specific solutions for government and commercial applications. The Project Partner program is designed for coordinating data collection in a particular geographic area. Partners can license the data for use with the APIs for that geography and pricing is per linear mile.

The Collection Partner Program is a little different. These partners own and operate the earthmine system. Partners may own the vehicle while earthmine maintains copyright of the data. However, the partner gets exclusivity of data, market segment and geography while earthmine has residual rights and ownership. earthmine’s founder, John Ristevski says that, "Ideally we’d like to have as many partners in the program as possible." The company has slightly altered their business model since the company started in 2006. Ristevski said that, "the business model is to support all those layer and all those verticals and let the partners do the work in tailoring the end product. Has the model radically changed? “No, we just got a little smarter about it,” said Ristevski.