Drawing Conclusions about Billboard Effectiveness via Bluetooth

What if you rig up mobile billboards to grab the id of Bluetooth devices as (phones say) as they go by. Then you measure how many of those devices actually show up at the location advertised (say a mall). That, says Petros Kondos co-founder and CEO of Wireless Customer Interactive Technologies allows you to know where the mobile ads were most effective.

The results were quite astounding; our client iMedia could now determine which sites were most effective in attracting customers to the mall. The unique Bluetooth identifier of each Bluetooth device that passed the vehicle was noted (the Bluetooth identifier does not contain any personal information and cannot be used for any other purpose than Bluetooth communication on an opt-in basis).

Can you make that causal connection from this data

- Biz Community (South Africa)