Disney Mobile: 30 Percent of Subscribers Use Kid Tracking

A C|net blog noted a press release from Disney Mobile (which I could not find, but I did find this source) which highlights the nearly one year old company’s subscriber habits. While Disney won’t say how many subscriber it has it will say:

30 percent of its subscribers make use of its GPS location-tracking services. Parents who use the tracking feature do so about every other day. The company also said that about 30 percent of Disney Mobile’s location requests are made from the Web and 70 percent from the handset.

It’s of course hard to read the stat without comparable ones, but 30 percent seems low to me, especially for a company aimed at families. Using the locating figure every other day also seems high to me, based simply on how often my brother’s four kids are not with an adult. Would you use the feature if the kid was supposed to be at Mary’s house? Or would you call Mary’s mom?